He sought a newspaper-advertising agency; ordered the manager to insert in all the morning papers the same advertisement, in large type, with triple spacing, to show that money was no object.
This always impresses people who wish to make money.
The advertisement read:
WANTED—first-class advertising canvassers. i am anxious to pay 50 per cent. more than is customary to such men. this does not mean you, my hungry and hopeful friend! Apply between 9 and 10 a.m. to
H. R.
ALLIED ARTS BLDG.
P. S. The better the men the fewer I need. The fewer I use the greater the profit to the lucky ones. Keep away unless you are a Wonder.
It was the first time that an advertisement for "Help Wanted" had contained a postscriptum. H. R. did it because he knew that the unusualness of it would make professional people talk. Every experienced advertising man must realize that H. R. had not written an advertisement, but had dictated a brief letter to him. The signer was too busy and too much in earnest to compose a regular advertisement.
Genius neglects no opportunity, however slight. Consider the small but efficient yellow-fever microbe.